Gästebuch » Points to Remember

Price is a measure of what the customer must exchange in order to obtain goods or services. But price is also an indicator of value to the customer. Value Cheap Fake Shoes , like beauty, is in the eye (or mind) of the beholder. Thus, we return again to the premise that all marketing decisions Fake Shoes , in this case pricing, should be based on your customers perception of what you offer and the value they perceive it to be. Your prices therefore should reflect what potential customers believe to be the value of your product or service.

The prices you charge are part of your business image. Price tags say many things. Price on a hang tag tells the potential buyer something about the quality of the item. It can indicate extra value for the customer if two figures appear, the higher one marked out. Or it can suggest that the very price is significant compared with the status conferred on the buyer.

Two errors in setting prices for the goods and services commonly trap unwary entrepreneurs. The first we call the “I can do it cheaper” mistake. Rarely can the small business manage to charge less than a larger enterprise. For example Fake Nike Air Force 1 , you run a custom greeting card printing shop concentrating on greeting cards printing, simple flyers printing and other simple printing service only. You won’t drop your price to compete with the price of a much larger custom greeting card printing company because you won’t gain any profit from the exercise. There are several logical reasons why this is so. Production costs per unit will be higher for the small business because of the relatively small output. The small enterprise usually can’t take advantage of large volume discounts on purchased supplies. In a small service business, overhead expenses may be the same over a wide range of output or sales Fake Air Force 1 Shoes , resulting in higher costs per unit of sales in the first years of operation.

Chances are that if a small business can enter an industry and sell cheaper, others surely can do so. With low barriers to entry, this can mean either that competition will be fierce and will focus on price or that the industry is in a late stage of the product life cycle- the saturation or even the decline stage. Neither situation is attractive; nor does each hold much promise for the success of the business owner.

The other pricing mistake we call “timid undercharging”. It often occurs in companies offering services performed personally by the entrepreneur who believes lower prices compensate for lack of experience and furnish a security blanket for gaining market acceptance. Low prices are set during the early months of operation with the idea that they can be raised as more and more customers are attracted.

This policy more often than not proves to be a fatal mistake because it is always easier to lower prices than to raise them. The reason has to do with image. During the start-up phase Fake Air Force 1 Online , new businesses usually have to rely heavily on a core group of loyal repeat customers- attracted by the business image- and fringe customers- attracted by word of mouth advertising from the core group. The entrepreneur faces the prospect of losing both groups by raising the prices.

Higher prices change the image of your business in the eyes of your customers. Remember, price communicates image. Not only must your customers pay more for what they get when you raise your prices; but they’re also likely to be confused about what kind of a business you really are if you suddenly reduce the price.
Establishing Credit may seem like a daunting task to a young person, but a good strategy can help take some of the sting out of the process.


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Points to Remember When Applying for and Using a Credit Card: Credit cards are not a source of free money - misuse can damage your credit. Make sure you understand the "Terms and Conditions" of the card including due dates, interest rates, fees and grace periods before applying. Keep monthly charges manageable - don't go overboard on your spending Don't over do it by getting numerous credit cards Pay the amount in full each month. And always pay your bills on time


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